Community Mobilization Tools And Techniques Pdf


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Experience with community-driven development CDD shows that communities already have substantial skills. Local capacity exists, but needs empowerment to be harnessed. Some extracts: Considerable institutional capacity already exists in communities and local governments.

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Community Participation and Social Mobilization

NCBI Bookshelf. Geneva: World Health Organization; Community mobilization is the process of bringing together as many stakeholders as possible to raise people's awareness of and demand for a particular programme, to assist in the delivery of resources and services, and to strengthen community participation for sustainability and self-reliance.

A lot can be achieved when people from different parts of the community share a common goal and actively participate in both identifying needs and being part of the solution. Community mobilization helps to empower communities and enable them to initiate and control their own development. Little progress will be made towards mainstreaming disability until community support is built up and the different sectors of society become actively involved in the process of change CBR programmes can use community mobilization to bring together stakeholders in the community, e.

This element focuses on how CBR programmes can bring people together to act and bring about change in the communities in which they operate.

In Colombia, many municipalities run CBR programmes which are funded and managed by local government. In , after a few years of experience, one local government, realizing that many of its programmes were not sustainable and lacked community ownership, helped to establish a pilot project, FUNDISCA Foundation of the Disabled — Caucasian , in the municipality of Caucasia, north of Colombia.

The key objective of FUNDISCA was to facilitate the empowerment of people with disabilities by allowing them to assume leadership roles within the CBR programme and to play an active role in planning and controlling their own lives. FUNDISCA mobilized many people in the community to come together and support the programme, including people with disabilities, parents, caregivers, displaced individuals, indigenous people, community members and community leaders.

These CBR personnel are primarily responsible for identifying people with disabilities and providing them and their families with the necessary support. They work to promote self-esteem, family inclusion, and access to services in the health, education, labour and employment sectors.

Because of its continuous community mobilization strategy, FUNDISCA has stimulated the community to become interested and involved in disability activities.

It has brought people with disabilities and their communities closer together, and encouraged community leaders to become advocates for disability issues with the local authorities.

Local communities are empowered to remove barriers for people with disabilities and their families, and play an active role in facilitating the inclusion of people with disabilities and their families in community activities. The role of CBR is to mobilize the community to ensure that negative attitudes and behaviours towards people with disabilities and their families change, that the community is supportive of CBR programmes, and that disability is mainstreamed across all development sectors.

The title community-based rehabilitation already suggests that the community plays a key role in any CBR programme. However, generally communities are not homogeneous, and their members often have different political, economic, social and cultural characteristics, interests and aspirations Communities consist of different people, groups and organizations, many of whom are important stakeholders for CBR programmes.

These include people with disabilities and their family members and neighbours and friends, schoolteachers, self-help groups, disabled people's organizations and local authorities. The Management chapter introductory booklet provides more detailed information on stakeholders, including a summary of their key roles and responsibilities.

Note that within each community, some stakeholders are more influential than others e. Community development issues that relate to health, education, water and sanitation, housing, transportation and the environment, all have an impact on the incidence and prevalence of disability see Health component. So disability is an important issue within communities, yet it is most often ignored. In many communities there are barriers which impact on the quality of life of people with disabilities and their family members.

More detailed accounts of the different types of barriers that people with disabilities and their family members may encounter are given in the different components of these guidelines. It is important that CBR programmes are able to identify and understand the barriers in each community which impact most on people with disabilities and their families. Within the development sector there is a strong focus on communities taking a lead role in development activities rather than just being the receivers of grants and services.

The community is seen as the best judge of its own problems, and to have the ability to undertake appropriate action to solve these problems. CBR is a strategy for community-based inclusive development so the importance of community participation is acknowledged, e.

Community mobilization is a strategy that CBR programmes can use to help make disability everyone's business, and not only that of disabled people. It is a strategy that can be used by CBR programmes to engage community stakeholders in CBR activities towards inclusive development. When CBR programmes involve communities in their work it is more likely that the benefits for people with disabilities and their family members will continue even after funding and support may have ended.

It was difficult for people with disabilities to use this bridge, and many others also experienced difficulties, for example, a young boy broke his arm while trying to pass over the river. The CBR person contacted the school and the local government authority, and formed a committee to improve accessibility of the area.

This committee mobilized the community to contribute money and also physical labour. A new bridge was eventually built in partnership with the local government, which facilitated the construction process. After the new bridge was completed, the local government was motivated to do more for people with disabilities and decided to make improvements to the local school to provide increased access for children with disabilities.

The CBR programme realized that the community is a great resource and can be encouraged and motivated to improve their living conditions. Even with few resources, many things can be achieved, especially when the community owns the idea. As community mobilization is a continuous process, this element does not provide a step-by-step guide, but suggests activities that are very broad and organized around key headings.

Many of the activities are common to other sections of these guidelines, particularly the Management chapter. To mobilize a community to address disability issues and support the development and implementation of CBR, it is necessary to become knowledgeable about the community.

The CBR programme must develop an understanding of the context in which people live, e. A situation analysis is an effective way to do this, and a detailed description of a situation analysis is provided in the Management chapter. Identifying power structures in the community is an important activity for community mobilization.

People in official positions of power, e. It is important for CBR programmes to learn about these power structures because people with power and influence have the ability to mobilize others to support initiatives in the community. It is also important when learning about the community to find out about the current attitudes and behaviours directed towards people with disability and their family members.

People's behaviour towards others often reveals their attitudes; by observing their behaviour, it is possible to perceive whether they are disrespectful, patronizing, oppressive, or neglectful. It is important that CBR programmes take the time to establish trust and credibility with stakeholders in the community.

CBR programmes should:. To successfully mobilize a community and gain support for disability initiatives, community members must first develop awareness about disability and begin to understand why it matters and what action they can take. Many community members will have limited knowledge about disability and as a result will have negative attitudes and behaviours towards people with disabilities; disability may merely be perceived as a health issue, and approached with pity and stigma.

There are many different ways to teach and create awareness about disability in the community. For example CBR programmes could use group discussions, roleplays, flashcards, storytelling and songs, drama, puppet shows, posters, films and radio. There are important things to remember when raising awareness about disability in the community, such as:. Kalume is a young boy with epilepsy who lives with his family in a rural Kenyan community. Kalume has a mobility impairment as a result of leg contractures that developed after he had a seizure near a fire and was burnt.

Many of his skills, e. Kalume's family were considered outcasts in the community because of his disability and as a result they found it very difficult to meet even their basic needs. Kalume was identified during a disability survey conducted in the district.

A CBR worker took Kalume to a health centre so he could get medication to control his seizures. Kalume also received basic therapy to improve his skills.

The community was also sensitized on disability including the possible causes, through the chief's barazas gatherings. KEMRI staff helped the community to understand that epilepsy is not contagious and that witchcraft does not bring disability, and that it is the responsibility of every community member to support children with disabilities and their families.

Regular communication with community members helped to change attitudes towards people with disabilities and their families, and some members of the community even made a house for Kalume's family. It is important that CBR programmes motivate community stakeholders to address disability issues and work towards inclusive development.

Different stakeholders within the community will need to be approached and motivated to encourage their participation in community action and change. CBR personnel need to convince stakeholders that CBR is a strategy which can ultimately benefit the whole community, not just people with disabilities.

Sensitizing and orienting community members to the CBR strategy concept, philosophy, goal, purpose and to how it can assist the community is therefore an important activity. Understanding what motivates community stakeholders is critical. In the early stages of community mobilization it may be necessary to provide incentives to increase the interest and motivation of stakeholders However, it is suggested that CBR programmes work to ensure that people understand the value of their participation and the satisfaction they can gain through participating, rather than provide incentives or rewards.

CBR programmes could, for example, invite key stakeholders in the community community leaders to observe CBR activities or organize field visits to other communities where CBR activities are working well. Communities consist of many different stakeholders, with different opinions, ideas, priorities and agendas.

For community mobilization, it is not necessary to approach all the stakeholders at the same time; different sections of the community can be mobilized at different times to participate in different aspects of the CBR programme. Stakeholders can be invited to participate in different CBR activities in the community, e. CBR programmes need to identify barriers that may prevent community stakeholders from participating, and to work with these stakeholders to overcome the barriers.

Barriers to participation may include time constraints, cultural limitations, family responsibilities, work responsibilities or low self-esteem.

It is important to bring stakeholders together to initiate the discussion and negotiation required for action and change. Organizing regular meetings with the different stakeholders in the community is a good way to do this. The balance of power must be taken into account in the meetings, to ensure that vulnerable groups are not excluded and disempowered.

Community members play a vital role in CBR programmes and it is necessary to consider what training they might need to upgrade their skills and knowledge. Capacity-building is not discussed in detail here as it is included in the Management chapter. To ensure the continued motivation and participation of community stakeholders, it is necessary to recognize their contributions and achievements.

Celebrations can re-energize the community, attract further interest from both within and outside the community, and build support for CBR programmes and inclusive development. All rights reserved. Turn recording back on. National Center for Biotechnology Information , U. Geneva: World Health Organization ; Search term. Community mobilization. Introduction Community mobilization is the process of bringing together as many stakeholders as possible to raise people's awareness of and demand for a particular programme, to assist in the delivery of resources and services, and to strengthen community participation for sustainability and self-reliance.

Goal Local communities are empowered to remove barriers for people with disabilities and their families, and play an active role in facilitating the inclusion of people with disabilities and their families in community activities.

The role of CBR The role of CBR is to mobilize the community to ensure that negative attitudes and behaviours towards people with disabilities and their families change, that the community is supportive of CBR programmes, and that disability is mainstreamed across all development sectors.

Desirable outcomes Communities are aware about the needs, and motivated to improve the quality of life, of people with disabilities and their family members.

Community mobilization

Experience with community-driven development CDD shows that communities already have substantial skills. Local capacity exists, but needs empowerment to be harnessed. Some extracts: Considerable institutional capacity already exists in communities and local governments. This capacity has been cloaked by a lack of local empowerment to use it. Any definition of capacity that focuses only on technical capacity will miss the huge potential that exists. Existing capacity is best defined as the ability to solve problems.

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NCBI Bookshelf. Geneva: World Health Organization; Community mobilization is the process of bringing together as many stakeholders as possible to raise people's awareness of and demand for a particular programme, to assist in the delivery of resources and services, and to strengthen community participation for sustainability and self-reliance.

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There are many options on how to go about selecting your target communities. Donor requirements may indicate specific selection criteria or prioritized geographic or socio-demographic sectors. The quality and availability of quantitative data such as average family income or school dropout rates will also drive selection criteria.


There is no optimal strategy for mobilizing a communi- ty and various methods can be applied successfully. Meth- ods refer to the tools, techniques, and.


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Community mobilization is an attempt to bring both human and non-human resources together to undertake developmental activities in order to achieve sustainable development. Community mobilization is a process through which action is stimulated by a community itself, or by others, that is planned, carried out, and evaluated by a community's individuals, groups, and organizations on a participatory and sustained basis to improve the health, hygiene and education levels so as to enhance the overall standard of living in the community. In other words, it can be viewed as a process which begins a dialogue among members of the community to determine who, what, and how issues are decided, and also to provide an avenue for everyone to participate in decisions that affect their lives. Community mobilization needs many analytical and supportive resources which are internal inside the community and external outside the community as well. Resources include:. The Centre for Disease Control envisions that strong healthcare initiatives will be readily owned by a community if the leaders "grass tops" , the citizens " grass roots" , and youth are fully engaged in mobilizing the community, educating stakeholders, and implementing evidence-based interventions. To this respect, 14 strategies guided by best practice have been reported Huberman :.

What is Community Mobilization? Community mobilization is the act of encouraging and engaging the community to participate in the creation of safe cities and communities for women and girls. This process must involve the whole community, not just the specific actors who are directly involved in a safe cities for women programme. Why is Community Mobilization Important? Every person has the right to feel and be safe in their community and when all members understand and support this sentiment, they can work together to make positive changes in the physical structure, the policies, and the attitudes that shape their city.

Community Mobilization

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What techniques/methods were used? → From your presentation. Community mobilization is the process of engaging communities to identify community.

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